Gibraltar Associates Manager, May 2012 – Dec. 2012
Managed the relaunch of AIDSVu (www.aidsvu.org) – an interactive, online map of HIV prevalence in the U.S. administered by Emory University and funded by Gilead Sciences, including supervising events and exhibits, Web content development, overseeing and conducting media outreach, identifying and managing subcontractors and coordinating with key advisors such as the U.S. Department of Health and Human Services, the Centers for Disease Control and Prevention, the Kaiser Family Foundation, state government partners and advocacy groups.
Developed the social media strategy for the AIDSVu project and the Web and social media content for platforms including Slideshare, Twitter, Facebook, Google+, and YouTube. Increased Twitter followers by 20% in six months.
Led an audit of existing communication vehicles and developed a new comprehensive communication strategy, including messages, materials, social media and partnerships, for Food Allergy Research and Education, a new organization resulting from the merger of the Food Allergy Initiative and Food Allergy and Anaphylaxis Network.
Supported Dole Food Company’s corporate social responsibility campaigns on childhood obesity and sustainability through media outreach, event management and partnership development.
Conducted outreach to consumer media and blogs and developed materials for the launch of a new product line, Dole Nutrition Plus.
Supported other campaigns of Gilead Sciences, Inc. through media training, traditional and social media strategy, Web development, partner management, message development and written communications.
CommunicationWorks, LLC Media Manager, July 2010 – May 2012 Media Associate, July 2007 – July 2010
Managed projects and budgets totaling over $750,000 for many of the largest and longest-running clients.
Wrote, edited and distributed research reports, brochures, direct mail pieces, news releases, op-eds, media advisories, talking points, speeches, backgrounders, electronic postcards, and media reports.
Developed new business proposals, budgets, timelines and presentations, bringing in more than $500,000 in revenue in six months.
Oversaw the redesign of the award-winning website for the Making Waves Education Program (www.making-waves.org), including developing, editing and inputting web content using Drupal.
Planned and executed The Nation’s Report Card release, including coordinating a live event and writing and producing a video news release that garnered more than 600 print stories, 400 TV and radio mentions, and 3,000 Internet articles for a recorded viewership and circulation of more than 1.8 billion.
Developed a crisis management campaign – a finalist in PR News’ Platinum PR Awards, resulting in one neutral news story and limited online discussion and ensuring the client did not lose any contracts despite a major grading error on admission tests.
Secured news and op-ed placements in various media outlets, including “Today”, “American Morning”, “CBS Evening News”, The Associated Press, The New York Times, The Washington Post, Univision, USA Today, Bloomberg News, The Hill, TIME, Newsweek, The Wall Street Journal, Los Angeles Times, U.S. News and World Report, and NPR.
Planned and executed news events and conferences that regularly drew national media attention and large attendance from the policy community for clients, including the Harvard Graduate School of Education, the Schott Foundation, the Ounce of Prevention Fund, and MetLife, Inc.
C. Fox Communications Intern, Jan. 2007 – May 2007
Wrote, edited and distributed news releases for clients, including Balducci’s, Young Money magazine, and the Automotive X Prize.
Participated in planning meetings and brainstormed innovative marketing techniques with clients.
Witeck-Combs Communications Intern, May – Sept. 2006
Assisted in competitor and opportunity analysis for clients, including Wal-Mart, American Airlines, Harris Interactive, Verizon Wireless and Ford Motor Company, in support of campaigns targeting the LGBT and disabled communities.
Compiled and analyzed media coverage and created contact lists through MediAtlas and ACT.
Developed and edited new business presentations and maintained website.
Surrey (UK) County Council Sustainable Development Intern, Oct. – Dec. 2005
Researched and selected programs and wrote case studies for inclusion in ChangeLAB, an EU sustainability program.
PR News’ Platinum PR Award Honorable Mention for Crisis Management
MarCom Platinum Awards for Publicity and Newspaper Placement
MarCom Gold Awards for Magazine and Online Placement
Hermes Creative Platinum Award for Web Video
Communicator Award of Excellence for Website
Drupal and WordPress
BurrellesLuce, Meltwater, and TVEyes
MyMediaInfo, Cision, Vocus, and MediAtlas
ConstantContact, MailChimp, and MessageReach
Adobe Creative Suite
Editor. Information Matters: Addressing the Information Needs of Prospective College Students Executive Summary, The Education Conservancy, December 2011.
Writer and editor: Findings from Ready to Learn 2005-2010, Corporation for Public Broadcasting, April 2011.
Editor. Teacher Professional Learning in the United States: Case Studies of State Policies and Strategies Summary Report, National Staff Development Council, November 2010.
Editor. School Leadership Matters, identity and marketing brochures for New York City Leadership Academy, October 2010.
Writer and editor. Professional Learning in the United States: Trends and Challenges Executive Summary, National Staff Development Council, August 2010.
Writer and editor. Professional Learning for Student Results: What Works and How We Make It Happen, annual report for National Staff Development Council, July 2010.
Editor. Gaining Ground in the Middle Grades: Why Some Schools Do Better, EdSource, February 2010.
PROFESSIONAL MEMBERSHIPS AND COMMUNITY INVOLVEMENT
What’s Next DC Marketing and Communications Conference 2013, On-Site Volunteer and Speaker Liaison.
Washington Women in Public Relations, Member and 2012 Professional Development Chair.
Washington, D.C. Phi Mu Alumnae Chapter, Member, 2012 Treasurer and 2011 Fundraising Chair.
American University Chapter of Phi Mu Fraternity, Adviser.
Education Writers Association, Member.
Ladies DC, Member and 2013 Conference On-Site Speaker and Sponsor Liaison.
S.H.E. Summit 2013 Conference Volunteer.
Young Education Professionals – DC, Member.
DC Web Women, Member.
Nonprofit Technology Network, Member.
American University, 2007
Bachelor of Arts, Public Communication & Political Science